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Navigating Out-of-Home Advertising with Rick Robinson
Manage episode 378184165 series 3511536
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Most people interact with out-of-home advertising daily. From ads on the metro to billboards on the highway, brands leave their mark and get their messages out wherever they can. Today, Rick Robinson of PJX Media is here to tell us why startups should take advantage of out-of-home advertising and when they should get started. This week, episode 02 of the Fired Up! Podcast is about trends in out-of-home advertising and how to start taking advantage of out-of-home opportunities the right way!
Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion.
In this episode of the Fired Up! Podcast, Rick Robinson shares the key elements to good advertising design and actionable steps you can take right now to get started in the out-of-home advertising space.
Rick Robinson is the CEO of PJX Media, a New York-based marketing agency specializing in Out-of-Home advertising. PJX has figured out how to merge technology and people to build the most efficient and effective OOH media agency in the industry. Rick believes the best work happens when technology, media, and creativity come together to achieve a perfect merger of content and context.
Rick, Morgan, and Nicole discuss:
- The use of CGI in out-of-home advertising.
- When a startup should think about adding out-of-home to their marketing plan.
- The 2 key elements of out-of-home advertising design.
- Major marketing mistakes brands should avoid at all costs.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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Chapter
1. Rick Robinson on Navigating Out-of-Home Advertising (00:00:00)
2. Introduction to Rick Robinson. (00:01:09)
3. CGI in out-of-home advertising. (00:02:56)
4. How to get into out-of-home advertising. (00:09:17)
5. Seek professional help if you’re just getting started. (00:15:36)
6. Advice for startups that have done a good job. (00:18:32)
7. Mistakes brands should avoid in marketing. (00:23:01)
8. Out of home billboards become an amplifier for social media. (00:28:22)
9. Smart People, Dumb Questions (00:31:12)
10. Fired Up Five (00:35:31)
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