“I Slept in My Warehouse to Build Muscle Republic…” The Reality Behind Building Australia’s BIGGEST Sportswear Brand

Geronimo Unfiltered

From the outside, so many brands look like they were always destined to be successful… But that’s not the case.

Today’s guest, Vic from Muscle Republic, is here to share the real, unfiltered journey of what it takes to build a business that LASTS and all the road bumps that come with it.

This isn’t a highlight reel. We’re diving into the raw, behind-the-scenes moments that nearly broke him… and how he pushed through it when most people would’ve walked away.

We’re talking sleeping in his warehouse to cut costs and go ALL IN, flying to Bangladesh and China to track down suppliers, delivering t-shirts door to door to build Muscle Republic, and ultimately turning it into one of Australia’s top sportswear brands.

You’ll hear:

• The Black Friday sale that created so much hype that it oversold by 3000 orders
• How he keeps his team and himself focused on the vision, no matter how tough it gets
• Why he kept going EVEN when his family and friends staged an intervention

… and a whole lot more

Prefer watching to listening? Check out the video version of the podcast here.

Want to learn more about Vic? Head over to his IG @vic_mscr

Or visit Muscle Republic at www.musclerepublic.com or IG @musclerepublic

WANT MORE:

• To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here

Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza