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Trade Fairs In A World Of Online Marketplaces | Ep. 010
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This episode (and the next few episodes) of the GlobalTQM podcast will share segments of a joint-webinar I hosted with Tom Pirenne of ShowSourcing.
A few weeks ago, Tom and I were having coffee and he asked me: "Will Trade Fairs exist in the future?"
I admit I hadn't really thought about it, so it prompted a good discussion.
That's what I hope we can convey to you today.
I've been doing business in China for 20+ years, so I really believe trade fairs will be around for a very long time, and that they're the best way to build long-term relationships with quality suppliers and manufacturers.
10 Reasons Why Trade Fairs Aren't Going Anywhere
- Trade fairs come with a significant added value over online marketplaces
- Face-to-face interactions with manufacturers beat any other form of communication.
- You can have lengthy discussions with dozens of suppliers to get all the information you need.
- Manufacturers debut their latest designs, ideas, etc. at trade fairs.
- You get to inspect hundreds of products in person.
- You can take advantage of peer support and networking with like-minded business owners and manufacturers.
- Attending a trade fair lets you focus completely on product research and development for 2 to 3 days..
- Being at the trade fair, walking around the booths, talking to people, checking out the products, are a huge source of inspiration.
- Building business relationships after the trade fair is much easier because the initial interactions getting to know each other are out of the way and you can get straight to business.
- Suppliers and manufacturers will be much more open to talking to you via WeChat and Skype, and generally more generous with their time, because you've taken the time to meet and get to know them.
Helpful Resources
- For a full transcript of this interview, visit our blog.
- Get a free copy of our book, China Sourcing For Startups.
- Book A free 15-minute consultation with our team.
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