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S2E10: Geoffrey Kretz <> Supporting 3 MILLION people to stop smoking with gamification
Manage episode 378081442 series 2943583
We’re at episode 10, and joining us is Geoffrey Kretz, co-founder and CEO of the Kwit app, a digital pocket coach based on cognitive Behaviour therapy to support people quit smoking for good, supporting more than 3 million people to date.
He’s an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech companies, and everything in between
In this episode, we explore:
- How lived experience and a personal motivation to stop smoking led to developing a highly successful gamified health app
- The steps to the prescription of medical technology
- And yet, the challenges of regulatory approval and future feature development within digital gamified health products
36 episode
Manage episode 378081442 series 2943583
We’re at episode 10, and joining us is Geoffrey Kretz, co-founder and CEO of the Kwit app, a digital pocket coach based on cognitive Behaviour therapy to support people quit smoking for good, supporting more than 3 million people to date.
He’s an entrepreneur, user experience guru, and development expert who’s previously worked for banks, biotech companies, and everything in between
In this episode, we explore:
- How lived experience and a personal motivation to stop smoking led to developing a highly successful gamified health app
- The steps to the prescription of medical technology
- And yet, the challenges of regulatory approval and future feature development within digital gamified health products
36 episode
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