Home Care Marketing: AI Chatbots, DFY Leave-Behinds, and an Interview with Annette Ziegler, Successful Community Liaison

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Curious about the latest strategies for home care sales and marketing? This episode promises invaluable insights as Valerie steps in for Dawn, who’s on voice rest. Along with seasoned co-hosts Annette, Dawn, and Lisa—who despite being under the weather, share their wisdom.
We also introduce you to the Kollab app by LeadConnector, a game-changer in user communication and support. Annette's segment wraps up with a deep dive into effective in-person sales techniques that you won’t want to miss.
Ever wondered how AI chatbots can revolutionize your home care business? We dissect the integration and functionality of these AI marvels, trained to provide spot-on information and capture vital contact details from potential clients and job seekers. Human intervention remains key for personalized follow-ups, ensuring a seamless experience. Real-world examples, like Star MultiCare's success across multiple offices, showcase the tangible benefits of deploying AI chatbots. We also offer best practices, highlighting what to include and avoid in your chat interactions to maximize efficiency and client satisfaction.
Exciting news for home care agencies! Discover our new monthly service, Lead Behind Legends, featuring unique, branded leave-behinds. October's themes include a pumpkin decorating contest and Breast Cancer Awareness Month, providing creative and customizable marketing kits to make your agency stand out. We delve into the challenges and rewards of infield marketing, identifying traits for success, and offering advice for newcomers. Finally, we discuss effective community engagement strategies, from sponsoring activities like bingo to scheduling educational in-services, ensuring your outreach efforts are both impactful and memorable.

Visit our website at https://asnhomecaremarketing.com
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Chapter

1. Home Care Marketing: AI Chatbots, DFY Leave-Behinds, and an Interview with Annette Ziegler, Successful Community Liaison (00:00:00)

2. Sales and Marketing for Home Care (00:00:08)

3. AI Chat for Marketing Automation (00:10:00)

4. Monthly Lead Behind Legends Program (00:17:52)

5. Customized Marketing Kits for Clients (00:30:28)

6. Navigating Challenges in Field Marketing (00:44:10)

7. Community Engagement Strategies and Tips (00:53:51)