Home Care Marketing Reimagined: Effective Strategies for 2024 and Beyond

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Home Care Marketing Reimagined: Effective Strategies for 2024 and Beyond
Ready to revolutionize your home care agency's marketing game? We'll guide you through an array of marketing strategies, ranging from in-person to online, and even how to effectively manage your organic and bought leads. Hear about the indispensable role of a solid online presence, and gain insights into the marketing trends to watch for in 2024.
In our second segment, we shift focus to goal setting and KPIs, taking a closer look at how these can drive your business towards desired outcomes. We dissect an example of a grand yearly goal, demonstrating how it can be simplified into achievable targets. Plus, we chat about some ingenious marketing techniques - think themed gift bags to leave a lasting impression on potential clients. We don't stop here, we move on to discuss the considerable roles of sales, marketing, recruitment, and retention in achieving these goals.
Continuing our journey through effective home care agency management, we discuss the crucial tools and strategies for increasing efficiency and maintaining a successful home care business. You'll learn about the importance of effective scheduling, caregiver retention, and how to manage referrals using a CRM platform. Furthermore, we discuss the benefits of SEO and the long-term commitment it requires, and even give you a sneak peek into the future of online marketing. To wrap up, we express our gratitude for your time and support, and look forward to hearing about your successes in 2024!

Chapter

1. Home Care Marketing Reimagined: Effective Strategies for 2024 and Beyond (00:00:00)

2. Marketing Strategies for Home Care Agencies (00:00:13)

3. Goal Setting and Key Performance Indicators (00:13:24)

4. Increase Efficiency, Retain Home Care (00:22:23)

5. Marketing Home Care Services in Person (00:34:03)

6. Improve Website Speed, Lead Generation, Design (00:48:30)

7. Long-Term Value of SEO (01:00:17)

8. Home Care Referral Management and Automation (01:09:26)

9. Lead Management, Email Campaigns, CRM Integration (01:14:04)

10. Questions and Thanks for the Year-End (01:28:27)