Marketing for Entrepreneurs

House of JerMar

Award-winning author and business strategist Jennifer Covello joins us to discuss the transformative power of stepping into something new. From her beginnings in the corporate IT world to her unexpected pivot to entrepreneurship, Jennifer's journey is a testament to the power of adaptability and self-discovery. She shares how being laid off led her to create a successful baby journal, and how embracing new opportunities has been pivotal in her career. Her story is a reminder of the importance of resilience and the courage to welcome unexpected turns with open arms.
In our conversation, we tackle the broad world of marketing for authors. The challenge of maintaining a consistent presence in a digital age characterized by fleeting attention spans is no small feat. We explore strategies like leveraging newsletters, emails, and events to create impactful marketing campaigns. With my personal experiences as an author, I share insights into the art of storytelling and how it can profoundly change lives. Whether through the written word or the spoken narrative on this very podcast, the message is clear: persistence and passion are key to lasting success.
Jennifer's Book Recommendation:
Julie and Julia by Julie Powell

More about Jennifer:
Jennifer Covello is a speaker, award-winning author and marketing and business strategist. A purpose-driven communicator, Jennifer delivers messages that educate and inspire people to make purposeful changes to improve their lives.
Jennifer brings a wealth of expertise that educates and inspires people toward fulfilling their purpose.
As the founder of Elevate The Day®, a teaching and media ministry consisting of a weekly blog, podcast, and books, she also speaks about faith-based topics.
Jennifer holds a B.S. degree in Management Information Systems from Indiana University of Pennsylvania, an MBA. in Marketing Management from Pace University (NY), and a Bachelor of Theology degree from Life Christian University.
A native of Long Island, New York, Jennifer resides in Norwalk, CT.
IG: https://www.instagram.com/elevatetheday/
LinkedIn: https://www.linkedin.com/in/jencovello/

House of JerMar:
Learn more on our website: houseofjermar.com.
Follow us on Instagram: instagram.com/houseofjermar/
Subscribe to our YouTube Channel: youtube.com/@Houseofjermar
Read Jeanne's Book: Two Feet In: Lessons From and All-In Life
WELCOME TO OUR HOUSE!

Chapter

1. Empowering Women Through Networking (00:00:00)

2. Navigating Modern Marketing as an Author (00:13:34)

3. Taking Risks in Writing and Podcasting (00:20:34)

4. Finding Balance Through Wellness and Connections (00:29:45)

5. Empowering Women Through Podcasting (00:41:29)