Offline dengan aplikasi Player FM !
Focus-fueled growth with Seamless.AI's Brandon Bornancin
Manage episode 340357406 series 2948343
Summary:
This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.
Key Points:
- Seamless.AI's early days as a list building agency (01:13)
- I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)
- Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)
- I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)
- Brandon explains how staying focused led to early success for Seamless (11:56)
- My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)
- Brandon takes us through Seamless' main competitive advantage (15:47)
- How a robust content marketing strategy has been key to Seamless' success (19:22)
- My thoughts on creating demand and awareness through thought leadership (20:50)
- Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)
- Wrap up (27:45)
Mentioned:
Category creation and product-led differentiation with Drift's David Cancel
My Links:
88 episode
Manage episode 340357406 series 2948343
Summary:
This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.
Key Points:
- Seamless.AI's early days as a list building agency (01:13)
- I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)
- Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)
- I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)
- Brandon explains how staying focused led to early success for Seamless (11:56)
- My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)
- Brandon takes us through Seamless' main competitive advantage (15:47)
- How a robust content marketing strategy has been key to Seamless' success (19:22)
- My thoughts on creating demand and awareness through thought leadership (20:50)
- Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)
- Wrap up (27:45)
Mentioned:
Category creation and product-led differentiation with Drift's David Cancel
My Links:
88 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.