Konten disediakan oleh Peep Laja. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peep Laja atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !
Offline dengan aplikasi Player FM !
Industry experience as a competitive advantage with Spryker's Alexander Graf
MP3•Beranda episode
Manage episode 330818473 series 2948343
Konten disediakan oleh Peep Laja. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peep Laja atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Key Points:
- How Alexander and his co-founder got their start with Spryker (01:20)
- How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark (05:06)
- My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni (08:21)
- Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers (09:48)
- How Spryker is competing on brand to become the "Tesla of the commerce industry (11:15)
- I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov (12:48)
- Alexander explains why experience and years in the industry are such a powerful moat for Spryker (14:34)
- Alexander discusses how difficult it is to pin down which sales efforts are working most effectively (16:04)
- I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet (18:08)
- Alexander explains why Spryker benefitted from getting their start in Germany (22:13)
- My advice on how to hire the best team members (24:14)
- Wrap up (28:05)
Mentioned:
How Alex Kracov made Lattice a go-to name for HR professionals"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" byLes Binet and Peter Field
My Links:
88 episode
MP3•Beranda episode
Manage episode 330818473 series 2948343
Konten disediakan oleh Peep Laja. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Peep Laja atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Key Points:
- How Alexander and his co-founder got their start with Spryker (01:20)
- How Spryker adjusted to marketing to multiple decision makers after they passed the $1M ARR mark (05:06)
- My advice on managing your marketing while addressing a large stakeholder base, with a quote from Ismail Madni (08:21)
- Alexander discusses Spryker's different competitive strategies for addressing incumbent companies vs. up-and-comers (09:48)
- How Spryker is competing on brand to become the "Tesla of the commerce industry (11:15)
- I weigh in on the importance of branding, with a quote from Lattice's Alex Kracov (12:48)
- Alexander explains why experience and years in the industry are such a powerful moat for Spryker (14:34)
- Alexander discusses how difficult it is to pin down which sales efforts are working most effectively (16:04)
- I explain why it is nearly impossible to identify the causal factors of success, with a quote from Les Binet (18:08)
- Alexander explains why Spryker benefitted from getting their start in Germany (22:13)
- My advice on how to hire the best team members (24:14)
- Wrap up (28:05)
Mentioned:
How Alex Kracov made Lattice a go-to name for HR professionals"The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies" byLes Binet and Peter Field
My Links:
88 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.