How Joe De Sena Built Global Fitness Brand "Spartan" // EP 123

Hustle Inspires Hustle with Alex Quin

In this episode of Hustle Inspires Hustle, host Alex Quin interviews Joe De Sena, the founder and CEO of Spartan Race, host of Spartan Up podcast, and a two-time New York Times best-selling author. Joe shares his journey from Wall Street to building the globally recognized Spartan brand, which has had over 10 million participants worldwide and boasts more than 50,000 clients with Spartan tattoos. They discuss the importance of physical and mental toughness, the challenges of promoting discipline and hard work, and the impact of Spartan races on people's lives. Joe also talks about his personal fitness routines, family values, and his approach to raising disciplined and fit children. Additionally, Joe mentions his appearance on the Joe Rogan podcast and the significant boost it gave to his brand.

Episode Outline

- [00:00:03] Introduction by Alex Quin

- [00:01:15] Welcoming Joe De Sena to the podcast

- [00:03:30] Joe's transition from Wall Street to Spartan Race

- [00:08:45] Influence of Joe's parents and early life

- [00:12:10] Core values and philosophy of Spartan Race

- [00:16:30] Challenges in promoting hard work and discipline

- [00:20:50] Impact of Spartan Race on participants' lives

- [00:25:15] The role of nature and personal experiences

- [00:28:00] Raising disciplined and fit children

- [00:32:50] Joe's personal fitness routine

- [00:35:40] Advice for starting a fitness journey

- [00:38:50] Importance of mental toughness

- [00:42:10] Joe's books and podcasting journey

- [00:46:00] Joe's experience on the Joe Rogan podcast

- [00:48:20] Special offer for Alex Quin's community

- [00:52:00] Final thoughts and how to connect with Joe De Sena

Wisdom Nuggets

Embrace Hard Work and Discipline

Success comes from embracing hard work and maintaining discipline. Joe emphasizes that while it may be difficult to sell, the value of commitment and resilience is unmatched.

Fostering a Growth Mindset

The Spartan mindset is about continuous improvement and pushing oneself beyond comfort zones. This mindset can transform lives and foster personal growth.

The Power of Community

Building a strong community around shared values and goals can provide support, accountability, and motivation. The Spartan community exemplifies this by encouraging and uplifting its members.

Balancing Business and Personal Life

Joe shares his approach to balancing the demands of running a global brand with maintaining personal fitness and family life, highlighting the importance of prioritizing health and relationships.

Start Small, Stay Consistent

For those beginning their fitness journey, Joe advises starting with simple routines like morning water intake, cold showers, and a daily sweat session. Consistency is key to long-term success

Power Quotes:

"Who doesn't wanna be a Spartan? It doesn't matter where you go in the world, what gender, size, shape, everybody wants to be a Spartan deep down inside." - Joe De Sena

"It's very hard to sell hard work and commitment. If I was selling lollipops and ice cream, it'd be much easier." - Joe De Sena

"The number one motivator for a human being is the avoidance of discomfort." - Joe De Sena

"Wake up in the morning, drink a bunch of water. Do something cold. Get a sweat on." - Joe De Sena

Meet Our Guest

Joe De Sena

Instagram: [@realjoedesena](https://www.instagram.com/realjoedesena)

Connect With the Podcast Host Alex Quin:

Instagram: [Alex Quin Instagram](https://www.instagram.com/alexquin)

Twitter: [Alex Quin Twitter](https://twitter.com/mralexquin)

LinkedIn [Alex Quin LinkedIn](https://www.linkedin.com/in/mralexquin)

Website: [Alex Quin Website](https://alexquin.com)

TikTok: [Alex Quin TikTok](https://www.tiktok.com/@mralexquin)

Our Community

Instagram: [Hustle Inspires Hustle Instagram](https://www.instagram.com/hustleinspireshustle)

Twitter: [Hustle Inspires Hustle Twitter](https://twitter.com/HustleInspires)

LinkedIn:[Hustle Inspires Hustle LinkedIn](https://www.linkedin.com/company/hustle-inspires-hustle)

Website: [Hustle Inspires Hustle](https://hustleinspireshustle.com)

Listen on Your Favorite Streaming Platform

Spotify: [Hustle Inspires Hustle on Spotify](https://open.spotify.com/show/08UbtKT)

Apple Music: [Hustle Inspires Hustle on Apple Music](https://podcasts.apple.com/us/podcast)

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