Offline dengan aplikasi Player FM !
Classics - Don't Compete on Price, Compete on Value with Joe & Joni Rocco
Manage episode 440648384 series 1255821
Joe & Joni Rocco, a husband-and-wife small business duo from Denver, Colorado, showcase the power of specialization in a highly commoditized industry. Instead of competing on price, they focus on delivering unique value through various key attributes. Once navigating late nights, weekends, high-stress environments, and the challenges of a fatherless family, they’ve now transformed their lives. By understanding each other's Personality and Transactional Behavior, they've successfully reduced their demanding 80-hour workweek to a balanced 40 hours.
In this episode's talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when constructing a business offer. He states, "If you are worried about the direct competitor, you are worried about the wrong thing." You'll hear why this is — and how to go about constructing a valuable offer that first satisfies you.
Podcast Bonus:
Thrive: https://influentialu.global/thrive/
Coupon code: 30DAYS
191 episode
Manage episode 440648384 series 1255821
Joe & Joni Rocco, a husband-and-wife small business duo from Denver, Colorado, showcase the power of specialization in a highly commoditized industry. Instead of competing on price, they focus on delivering unique value through various key attributes. Once navigating late nights, weekends, high-stress environments, and the challenges of a fatherless family, they’ve now transformed their lives. By understanding each other's Personality and Transactional Behavior, they've successfully reduced their demanding 80-hour workweek to a balanced 40 hours.
In this episode's talk, Co-Founder Kirkland Tibbels talks on the Characteristics of Value that are considered and applied when constructing a business offer. He states, "If you are worried about the direct competitor, you are worried about the wrong thing." You'll hear why this is — and how to go about constructing a valuable offer that first satisfies you.
Podcast Bonus:
Thrive: https://influentialu.global/thrive/
Coupon code: 30DAYS
191 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.