))
Bob Bernstein // Bernstein-Rein
Manage episode 418335318 series 3572873
Konten disediakan oleh Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Sam Meers and Mike Swenson, Sam Meers, and Mike Swenson atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Listeners to the Marketing Legends of Kansas City may find it hard to believe that there was a time when a handshake was all that was needed to create a decades long partnership between a global retailer and an ad agency in Kansas City. But that’s one story that our guest today can tell.
Bob Bernstein started his agency in 1964. The handshake he had was with none other than Sam Walton, the founder of Wal-Mart. Bob will also give us the real story of the creation McDonalds’ Happy Meal and why that may not have been the most successful idea Bernstein-Rein had for the company with the Golden Arches.
#kcmarketinglegends
11 episode
Bagikan
