#236 Matthew Dicks - How To Triple Your Business With Storytelling

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Is storytelling the ultimate business tool?
A simple story can transform your business and personal brand.
Today we’re sitting down with Matthew Dicks to discover the power of storytelling.
Matthew Dicks is an internationally bestselling author, columnist, blogger, podcaster, playwright, and teacher. A 59-time Moth StorySLAM champion and 9-time Moth GrandSLAM champion, Matthew teaches storytelling and public speaking to individuals, corporations, universities, entrepreneurs, religious institutions, and school districts around the world.
In this episode, discover how authentic, relatable stories can set you apart, build trust, and make your message unforgettable. Matthew shares practical tips on using vulnerability, strategic listening, and real-life moments to connect deeply with your audience. Plus, we explore why human creativity still beats AI in crafting stories that truly resonate.
Ready to elevate your storytelling game?
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Connect with Matthew:
Website: https://matthewdicks.com/
LinkedIn: https://www.linkedin.com/in/matthew-dicks-84a95711/
My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
X - https://x.com/darren_ks

(00:00) Preview and Intro
(01:27) The Power of Storytelling
(03:31) Storytelling and Brain Chemistry
(06:26) The Impact of Personal Stories
(11:05) Authentic Origin Stories vs. Overdramatized Backstories
(12:43) The Power of Small, Relatable Moments
(17:21) Finding Relatable Stories in Big Events
(21:12) Becoming an Internationally Bestselling Novelist
(23:05) Matthew Dick’s Storytelling Framework
(27:31) Storytelling in Business
(33:45) Choosing Storytelling Over Traditional Marketing
(39:46) The Value of Authenticity in Content Creation
(42:03) The Domino's Pizza Turnaround Story
(44:45) Personalized Storytelling Approach
(48:31) The Role of AI in Content Creation
(53:22) The Importance of Authenticity

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