#251 Ned Phillips - The Ultimate Sales Playbook to Close More Deals

Kickoff Sessions

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Ready to close deals like never before?
This episode will change how you approach every sales call.
Ned Phillips, founder of The Sales Movement, and a veteran in the fintech world, joins us on Kickoff Sessions to break down the exact strategies that helped him turn every “no” into an opportunity.
With years of experience helping startups drive more revenue, Ned reveals how he’s built a winning sales mindset that’s resilient, effective, and result driven.
From mastering the art of listening to crafting compelling stories that close deals, Ned shares actionable insights to elevate your sales approach and get real results.
You’ll learn how to handle rejection like a pro, create an environment where sales thrive, and use digital tools to improve every step of your sales journey.
We also dig into the common mistakes holding most salespeople back—and how Ned learned to overcome them to build a career focused not just on selling, but on creating impact and meaningful connections.
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Connect with Ned
LinkedIn: https://www.linkedin.com/in/ned-phillips/
My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1
(00:00) Preview and Intro
(00:33) The Reality of Getting Leads
(03:25) The Importance of Cold Calling
(05:38) How To Build a Sales Team
(09:17) Ned’s Approach to Sales
(13:21) Cold Calling Tactics from the Early Days
(16:37) Learning to Handle Rejection
(19:52) Stages of Sales Competency
(24:50) Gap Selling and Understanding Client Goals
(27:09) Storytelling Over Product Marketing
(30:28) Overcoming Rejection with Storytelling
(34:30) Effective Cold Outreach Techniques
(38:50) The Importance of Targeted Sales Efforts
(43:00) Importance of Continuous Effort is in Sales
(54:45) Decoding the Sales Process
(57:52) Self-Admission and Imagery Techniques
(01:01:02) The Problem with Sales Scripts
(01:06:17) Leveraging Content in Sales
(01:08:27) Importance of First Impressions
(01:13:52) Challenges in B2B Tech Sales
(01:17:02) Sales Fundamentals

Support the show

Chapter

1. Importance of Sales Team Environment (00:00:00)

2. Creating a Competitive Sales Environment (00:05:17)

3. Mastering Sales (00:09:38)

4. Sales Training and Communication Techniques (00:17:07)

5. The Power of Storytelling in Sales (00:24:44)

6. The Power of Authentic Storytelling (00:30:16)

7. Crafting Thoughtful Cold Emails (00:34:12)

8. Sales Lead Engagement Strategies (00:40:36)

9. Intuition and Skills in Sales (00:46:15)

10. The Art of Empathy in Sales (00:51:04)

11. Intuitive Sales Approaches and Insights (01:02:30)

12. Building Relationships Before Selling (01:05:33)

13. The Power of Content in Sales (01:13:38)

14. Unleashing Potential as an Entrepreneur (01:21:21)

15. Sales Environment Evolution and Opportunities (01:30:49)

16. Navigating Financial Ups and Downs (01:35:39)