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Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

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Manage episode 414314587 series 3272525
Konten disediakan oleh Loyalty360. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Loyalty360 atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023.
Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about building a tiered approach in the brand’s MyLowe’s Rewards program, applying personalization within customer loyalty, and engaging millennial homeowners.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/lowe-s-home-improvement-a-tiered-rewards-program-designed-to-engage-diyers-and-attract-millennials

  continue reading

Chapter

1. Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials (00:00:00)

2. Leaders in Customer Loyalty Series (00:00:05)

3. Customer Loyalty Program Evolution and Personalization (00:09:11)

4. Customer Loyalty and Rewards Program Insights (00:17:05)

375 episode

Artwork
iconBagikan
 
Manage episode 414314587 series 3272525
Konten disediakan oleh Loyalty360. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Loyalty360 atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023.
Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about building a tiered approach in the brand’s MyLowe’s Rewards program, applying personalization within customer loyalty, and engaging millennial homeowners.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/lowe-s-home-improvement-a-tiered-rewards-program-designed-to-engage-diyers-and-attract-millennials

  continue reading

Chapter

1. Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials (00:00:00)

2. Leaders in Customer Loyalty Series (00:00:05)

3. Customer Loyalty Program Evolution and Personalization (00:09:11)

4. Customer Loyalty and Rewards Program Insights (00:17:05)

375 episode

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