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Loyalty Live: TCS on Leveraging Customer Data Platforms in Support of Loyalty Program Efforts

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Manage episode 407792949 series 3272525
Konten disediakan oleh Loyalty360. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Loyalty360 atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used in an organization, unless a clear process of persona-building, establishing customer journeys, and purpose-led engagement is prioritized, brands can fall into a pattern of trying to engage customers solely through transactional loyalty efforts — which might leave them left behind in a competitive marketplace.
TCS Digital Software & Solutions offers software solutions that activate artificial intelligence (AI) across various industries, domains of customer engagement/experience, sustainability, and smart enterprises. TCS Customer Intelligence & Insights™ (CI&I) for retail is an integrated software solution that combines intelligent loyalty, real-time customer data platforms (CDPs), and AI-driven customer analytics.
Mark Johnson, CEO of Loyalty360, spoke with Suman Mahalanabis, Head of Product Management, TCS Digital Software & Solutions, and Padmashwini Raghunathan, Product Manager, TCS Customer Intelligence & Insights™ for retail and Loyalty Management, Digital Software & Solutions. The three discussed how a CDP supports a brand’s customer loyalty efforts, customer data privacy and responsible AI, and key personalization initiatives.
Read the full article on Loyalty360 here:

  continue reading

Chapter

1. Loyalty and Personalization in Restaurant Marketing (00:00:05)

2. Enhancing Customer Loyalty Through Personalization (00:11:39)

3. Exploring Customer Loyalty and Branding (00:18:54)

371 episode

Artwork
iconBagikan
 
Manage episode 407792949 series 3272525
Konten disediakan oleh Loyalty360. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Loyalty360 atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

As brand marketers seek to comprehensively understand and use the customer data they’ve collected, one of the first considerations centers on integrating a customer data platform (CDP) into their martech stack or better leveraging the one already in place. While a CDP houses disparate data gathered by various technologies used in an organization, unless a clear process of persona-building, establishing customer journeys, and purpose-led engagement is prioritized, brands can fall into a pattern of trying to engage customers solely through transactional loyalty efforts — which might leave them left behind in a competitive marketplace.
TCS Digital Software & Solutions offers software solutions that activate artificial intelligence (AI) across various industries, domains of customer engagement/experience, sustainability, and smart enterprises. TCS Customer Intelligence & Insights™ (CI&I) for retail is an integrated software solution that combines intelligent loyalty, real-time customer data platforms (CDPs), and AI-driven customer analytics.
Mark Johnson, CEO of Loyalty360, spoke with Suman Mahalanabis, Head of Product Management, TCS Digital Software & Solutions, and Padmashwini Raghunathan, Product Manager, TCS Customer Intelligence & Insights™ for retail and Loyalty Management, Digital Software & Solutions. The three discussed how a CDP supports a brand’s customer loyalty efforts, customer data privacy and responsible AI, and key personalization initiatives.
Read the full article on Loyalty360 here:

  continue reading

Chapter

1. Loyalty and Personalization in Restaurant Marketing (00:00:05)

2. Enhancing Customer Loyalty Through Personalization (00:11:39)

3. Exploring Customer Loyalty and Branding (00:18:54)

371 episode

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