Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level

LEADING BRANDS® — Wavebreak Podcast

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1y ago 50:03

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In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.

In this episode, we cover:

The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"
How the brand was able to secure partnerships with leading athletes and influencers
Future plans for expansion into additional products and the commercial market

Ryan Duey is the co-founder and co-CEO of Plunge.

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