Ep 222 - How to Create Content Categories for Your Coaching Business

Life Coach Business Building Podcast, The Business Building Boutique

Does marketing your business still make you feel overwhelmed? If your answer is yes, then this episode is for you.
This week, I’m going to help you tackle that challenge by guiding you through the creation of content categories that align with your niche and connect with your audience. I’ll explain how to organize your content into clear categories and support them with pillars and pillar statements. Pro tip: Catch this episode on YouTube, where I’ll walk you through a simple, straightforward diagram that will give you a clear roadmap for all your marketing efforts.
Make sure to tune in and get access to this tool to plan your content more effectively and maintain a consistent online presence!
Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. Plus, I’ll share strategies for designing your offer, pricing your coaching, and selling your coaching offers, I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!

Episode details:

01:21 - The importance of content categories in marketing

04:23 - A diagram on content categories, pillars, and pillar statements

06:00 - Using this diagram to create a consistent marketing strategy

08:15 - How repeating key messages helps reinforce your brand

14:04 - Tips on taking action on your marketing

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Chapter

1. Ep 222 - How to Create Content Categories for Your Coaching Business (00:00:00)

2. The importance of content categories in marketing (00:01:21)

3. A diagram on content categories, pillars, and pillar statements (00:04:23)

4. Using this diagram to create a consistent marketing strategy (00:06:00)

5. How repeating key messages helps reinforce your brand (00:08:15)

6. Tips on taking action on your marketing (00:14:04)