How To Improve Your Podcast’s Accessibility with Maxwell Ivey

Listeners to Leads

According to the World Health Organization, an estimated 1.3 billion people around the world currently experience a significant disability. As more clarity and information around how disabilities affect people and as technology progresses, we are more equipped now than ever to improve accessibility and inclusiveness in our media to reach wider audiences and allow everyone to enjoy what we create. Maxwell Ivey is here today to help us explore the myriad of options we have to make everything from our podcast to our website to our social media channels more inclusive. This week, episode 141 of Listeners to Leads is about how to improve your podcast’s accessibility!

Maxwell Ivey, known as “The Blind Blogger”, is an accessibility expert advocating for more inclusion of people with disabilities through communication & collaboration instead of compliance & shame. With over 15 years of experience as a serial entrepreneur, Maxwell knows the value of customer and audience loyalty, and talks about how a more accessible website, podcast, or business will have the most loyal following out there. Maxwell has a new podcast, “The Accessibility Advantage”, coming soon.

In this episode of Listeners to Leads, Maxwell Ivey shares the importance of using audio descriptions in your podcasts and actionable steps you can take right now to improve the accessibility of your social media content.

Maxwell and I also chat about the following:

• The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion.
• Checking your podcast player for accessibility features and configuring settings.
• How Alt text affects your podcast SEO, not just its accessibility.
• What you can do to improve your social media’s accessibility.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MAXWELL IVEY:

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What’s Your Excuse? Network

The Accessibility Advantage

CONNECT WITH ALESIA GALATI:

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Work with Galati Media!

LINKS MENTIONED:

AudioEye

Chapter

1. How To Improve Your Podcast’s Accessibility with Maxwell Ivey (00:00:00)

2. The benefits of making products and services more accessible for people with disabilities. (00:01:34)

3. The significant potential reach and brand loyalty that can result from prioritizing accessibility and inclusion. (00:04:00)

4. How audio descriptions of those in the podcast can help create authentic connections. (00:07:02)

5. Checking your audio player for accessibility features, including color contrast options. (00:13:51)

6. Closed captions benefit everyone, not just the hearing impaired. (00:19:23)

7. Alt text and its uses in SEO optimization. (00:23:07)

8. How to make your social media posts more inclusive and accessible. (00:30:22)

9. Reevaluating your accessibility regularly. (00:35:00)