Mastering Keyword Research and SEO for Your Podcast with Lauren Gaggioli

Listeners to Leads

Optimizing your content for search engines can feel extremely overwhelming, especially if you have no experience with things like keyword research and strategically linking content. But getting started with SEO strategy does not have to be complicated, and Lauren Gaggioli, SEO expert and course creator, is here today to show us that a little bit of research can take us a long way. This week, episode 140 of Listeners to Leads is about mastering keyword research and SEO for your podcast!

Lauren Gaggioli is an online entrepreneur who loves building online businesses and supporting her fellow digital solopreneurs as they share their gifts with the world. A big believer in intentional living, Lauren created the online course - Big Why Life (bigwhylife.com) - to help folks from all walks of life create their mission statement and support healthy habits to support living a life of purpose. When she's not working, you can find her training for her next runDisney half marathon or channeling serious Molly Weasley vibes knitting up a new sweater, puttering in her garden, homebrewing beer with her husband, or making a delicious mess of the kitchen with her kids in their home just outside of Seattle.

In this episode of Listeners to Leads, Lauren Gaggioli shares the importance of writing your content for the human on the other side of the screen and actionable steps you can take right now to optimize your website with SEO best practices.

Lauren and I also chat about the following:

• Connecting with your ideal audience outside of social media.
• Understanding the searcher’s mindset while doing keyword research.
• How writing for humans (NOT an algorithm) will help you reach more people who need what you have to offer.
• Best practices for internal linking and hyperlinks within your content.

Don’t forget to check out Lauren’s website for everything from her DIY Website Audit to the Organic Marketing Ecosystem course!

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH LAUREN GAGGIOLI:

LinkedIn

Instagram

Website

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media!

LINKS MENTIONED:

Ahrefs Keyword Generator

PodMatch

Chapter

1. Mastering Keyword Research and SEO for your Podcast with Lauren Gaggioli (00:00:00)

2. The importance of keyword research and empathy in SEO optimization. (00:01:32)

3. Using keyword research to understand the language your ideal client uses. (00:05:03)

4. The different types of search queries. (00:08:50)

5. Keyword research should focus on low keyword difficulty and high-volume searches. (00:10:28)

6. Providing additional internal content without overwhelming visitors to your website. (00:16:24)

7. Hyperlink and internal content strategies to show Google your expertise. (00:19:41)

8. The importance of collaboration and building relationships with other podcasters to grow your audience and establish authority. (00:25:05)

9. Building a strong online presence through consistent content and quality SEO. (00:30:25)