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#373 Ann Handley: How Personal Trainers Can Become Better Writers to Grow Their Business
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Manage episode 350302917 series 1338429
If you want more clients, you need to build relationships.
There are few better ways to do that than writing.
In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging.
Timestamps:
- Ann's first newsletter: 4:18
- What is honest empathy? 9:13
- Should you write the same way you speak? 14:53
- Making every word count: 18:08
- The importance of editing: 21:19
- Why writing is a privilege: 23:55
- Developing your writing voice: 25:06
- Building a relationship with your readers: 31:45
- Should personal trainers start a newsletter? 34:18
- Ann's advice for her younger: 38:44
Find Out More About Ann:
- Website: https://annhandley.com/
- Instagram: https://www.instagram.com/annhandley/
- New Book: https://annhandley.com/everybodywrites/
Find Out More About LTB:
- Website: https://liftthebar.com/
- Instagram: https://www.instagram.com/liftthebar/?
- Stuart's Instagram: https://www.instagram.com/stuart__aitken/?hl=en
- 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
- Free Newsletter: https://liftthebar.activehosted.com/f/16
407 episode
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 22, 2024 11:25 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 350302917 series 1338429
If you want more clients, you need to build relationships.
There are few better ways to do that than writing.
In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging.
Timestamps:
- Ann's first newsletter: 4:18
- What is honest empathy? 9:13
- Should you write the same way you speak? 14:53
- Making every word count: 18:08
- The importance of editing: 21:19
- Why writing is a privilege: 23:55
- Developing your writing voice: 25:06
- Building a relationship with your readers: 31:45
- Should personal trainers start a newsletter? 34:18
- Ann's advice for her younger: 38:44
Find Out More About Ann:
- Website: https://annhandley.com/
- Instagram: https://www.instagram.com/annhandley/
- New Book: https://annhandley.com/everybodywrites/
Find Out More About LTB:
- Website: https://liftthebar.com/
- Instagram: https://www.instagram.com/liftthebar/?
- Stuart's Instagram: https://www.instagram.com/stuart__aitken/?hl=en
- 14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49
- Free Newsletter: https://liftthebar.activehosted.com/f/16
407 episode
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