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Three Powerful Ways That Messaging Enhances Your Marketing

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Manage episode 379342166 series 1303896
Konten disediakan oleh Michelle Mazur and Dr. Michelle Mazur. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Mazur and Dr. Michelle Mazur atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The other day in the Expert Up Club, a member asked me a question that surprised me.

It was right after one of our quarterly marketing retreats.

In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.

A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?”

Now you've heard me say on this podcast that messaging POWERS your marketing.

But today, I want to get specific and discuss the three ways messaging makes marketing easier and more effective.

In this episode you will hear:

  • How to identify your “right-fit” client (and it’s not a bullshit client avatar)

  • What is a driving belief statement, and why it’s important?

  • How to guide people to what you offer

  • How to use your messaging so people know what to expect

  continue reading

415 episode

Artwork
iconBagikan
 
Manage episode 379342166 series 1303896
Konten disediakan oleh Michelle Mazur and Dr. Michelle Mazur. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Michelle Mazur and Dr. Michelle Mazur atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The other day in the Expert Up Club, a member asked me a question that surprised me.

It was right after one of our quarterly marketing retreats.

In these retreats, we're setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they're going to run in order to figure out what actually works in their marketing.

A club member asked afterward, “So how does all of the messaging sprints relate to the marketing?”

Now you've heard me say on this podcast that messaging POWERS your marketing.

But today, I want to get specific and discuss the three ways messaging makes marketing easier and more effective.

In this episode you will hear:

  • How to identify your “right-fit” client (and it’s not a bullshit client avatar)

  • What is a driving belief statement, and why it’s important?

  • How to guide people to what you offer

  • How to use your messaging so people know what to expect

  continue reading

415 episode

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