Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?

Make Marketing Suck Less for Expertise-Driven Solo Businesses

What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working.

It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.”

It’s time that you know so you're not wasting your time, energy, and resources doing marketing that is utterly useless to your business.

Today, I am taking you through my simple three-phase process to evaluate what works so you can double down and ditch what doesn't.

In this episode we discuss:

• The three jobs your marketing and messaging should do for your business

• The importance of the P.E.E. process in marketing

• A real-time example of the P.E.E. system

• How Michelle is using P.E.E. with LinkedIn