It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Konten disediakan oleh Media People Podcast and Victor Genova. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Media People Podcast and Victor Genova atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !
Offline dengan aplikasi Player FM !
EP98 - Coastal Digital Group Co-Founder - Sotero Bernardo
MP3•Beranda episode
Manage episode 416957937 series 1083537
Konten disediakan oleh Media People Podcast and Victor Genova. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Media People Podcast and Victor Genova atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Cracking the media industry can be tough for an employee, but for an entrepreneur? Building something from scratch can be a tall order. But it was a challenge that Sotero Bernardo was up for. Sotero is the Co-Founder, Head of Business Development at Coastal Digital Group—an experience agency combining creativity with technology. The original goal was to make it in media sales. But sales opportunities are scarce when you’re fresh out of school, so Sotero took a job as a jr. media planner at Cossette Media—working on both the Nike and Sony PlayStation media accounts. He moved into venue advertising before networking his way to a sales role with Ideon Media. His success led to a promotion along with expanded responsibilities that included managing people and acquiring new publisher representation deals. But Sotero saw an opportunity within the creative space. He had a plan to capitalize on it, and co-founded Coastal Digital Group with his business partner. Sotero Bernardo stop by to chat about growing up in Toronto’s Parkdale neighbourhood, attending high school in suburbia, working at McDonald’s, monetizing charisma lessons, his media sales career, and entrepreneurship in the ultra-competitive media space. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
…
continue reading
104 episode
MP3•Beranda episode
Manage episode 416957937 series 1083537
Konten disediakan oleh Media People Podcast and Victor Genova. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Media People Podcast and Victor Genova atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Cracking the media industry can be tough for an employee, but for an entrepreneur? Building something from scratch can be a tall order. But it was a challenge that Sotero Bernardo was up for. Sotero is the Co-Founder, Head of Business Development at Coastal Digital Group—an experience agency combining creativity with technology. The original goal was to make it in media sales. But sales opportunities are scarce when you’re fresh out of school, so Sotero took a job as a jr. media planner at Cossette Media—working on both the Nike and Sony PlayStation media accounts. He moved into venue advertising before networking his way to a sales role with Ideon Media. His success led to a promotion along with expanded responsibilities that included managing people and acquiring new publisher representation deals. But Sotero saw an opportunity within the creative space. He had a plan to capitalize on it, and co-founded Coastal Digital Group with his business partner. Sotero Bernardo stop by to chat about growing up in Toronto’s Parkdale neighbourhood, attending high school in suburbia, working at McDonald’s, monetizing charisma lessons, his media sales career, and entrepreneurship in the ultra-competitive media space. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
…
continue reading
104 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.