How To Build An Action-Taking Email List in 2024 with Scott Cohen

Missions to Movements

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Is your nonprofit making the most out of email marketing in 2024? Open rates are no longer the gold standard for measuring engagement!
Today we’re uncovering the secrets to successful email strategies with Scott Cohen, VP of Strategy and Marketing for InboxArmy.
Scott shares his expert insights on the shift towards first-party data and his favorite tactics for re-engaging and retaining subscribers.
You’ll discover how to assess engagement with click-through and conversion metrics, and learn from a fascinating case study with 1-800-CONTACTS that illustrates the hidden value of “non-openers.” And as much as he hates them, pop-ups on entry or exit DO still work.
Scott also reveals the best email campaign he ever sent that generated $200,000 in ONE day.
P.S. Don’t forget to register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Connect with Scott on LinkedIn and check out his work on the InboxArmy website and new podcast!
Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
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The Nonprofit Podcast by Donorbox has over 100 episodes to help you take your nonprofit to the next level. Check out my appearance on Episode 130: Master Monthly Giving.
I invite you to take a look at Bloomerang, the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
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Chapter

1. Email Marketing Strategies for Nonprofits (00:00:00)

2. Email Analytics for Nonprofit Engagement (00:13:40)

3. Email Marketing Retention and Re-Engagement (00:19:10)

4. Maximizing Email Engagement for Nonprofits (00:29:23)