Offline dengan aplikasi Player FM !
Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media
Manage episode 401315233 series 2793578
Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company).
In the future, companies will hire influencers to be part-time evangelists, and will free up salaried employees to go generate influence on their personal name serving as a liaison to the brand.
Evangelists and employees will do this indirectly, without pushing product but instead by providing value. The best ones will be compensated for who they are, who they know, and the attention they control . . . not so much for what they do.
↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓
===============
📖 CONTENT CAPITALIST: https://t.ly/9_9JG
===============
🎓 eLearning Academy: https://t.ly/u0Dk5
===============
🌐 Articles: https://michaelbecker.org/articles/
===============
Hosted on Acast. See acast.com/privacy for more information.
126 episode
Manage episode 401315233 series 2793578
Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company).
In the future, companies will hire influencers to be part-time evangelists, and will free up salaried employees to go generate influence on their personal name serving as a liaison to the brand.
Evangelists and employees will do this indirectly, without pushing product but instead by providing value. The best ones will be compensated for who they are, who they know, and the attention they control . . . not so much for what they do.
↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓
===============
📖 CONTENT CAPITALIST: https://t.ly/9_9JG
===============
🎓 eLearning Academy: https://t.ly/u0Dk5
===============
🌐 Articles: https://michaelbecker.org/articles/
===============
Hosted on Acast. See acast.com/privacy for more information.
126 episode
Semua episode
×Selamat datang di Player FM!
Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.