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Radio Wisdom For Your Podcast: How to attract your ideal clients
Manage episode 413293893 series 3569315
Konten disediakan oleh Dan Woerheide. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dan Woerheide atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Key Takeaways
- Use storytelling in your podcast to demonstrate expertise and build trust.
- Interview prospects, clients, peers and mentors on your podcast to attract ideal clients.
- Make it easy for guests to promote their episode by providing pre-written emails, social posts, clips, etc.
- Focus on fewer, higher-paying clients to deliver massive value and charge premium rates.
- AI can help generate show notes and quotes but cannot replace authentic content.
Topics:
Podcast Coaching and Talent
- Erik has 35 years of experience in radio, building shows and working with on-air talent. He officially started coaching podcasters in 2013 to help them make their shows effective marketing tools using radio strategies.
- As a podcast talent coach, Erik helps hosts craft their story to build rapport so listeners become ideal clients. He focuses on the performance, not just the technical aspects.
Podcasting vs Radio
- They both aim to build relationships and create great audio content, but podcasting allows more intimate relationships without constant recapping like radio.
Monetizing Podcasts
- Avoid traditional ads - they treat your audience like a commodity. Use affiliate links instead so you earn from every sale.
Interview Strategies
- Share your expertise in solos and grow your network via interviews. A mix is ideal.
- Make it easy for guests to promote the episode by asking their preferences, writing posts for them, providing clips, etc.
Coaching Clients with Podcasts
- Use storytelling to demonstrate expertise and humanize yourself. AI can't copy your unique story and personality.
- Interview prospects, clients, peers and mentors to attract ideal clients in different ways.
AI and Automation
- AI can help generate show notes and quotes but cannot replace authentic content infused with your story.
- Avoid too much automation in relationships and coaching. The personal touch is worth the extra effort.
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