Sustainable Materials in Outdoor Apparel: Kelly Mazanti Shares Her Hard-Earned Lessons [ EP 446]

Outdoor Biz Podcast

Today I’m speaking with Buttnski founder Kelly Mazanti. After leaving her corporate life in 2017, Kelly founded a brand design & strategy company, Pier Collective, which she ran for five years between LA and Breckenridge.

She is an alumnus of the CU Boulder Leeds School of Business with a degree in Marketing & Management. She recently had the opportunity to participate as a Capstone partner with the CU Boulder Master's of the Environment program.

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Brought to you this week by Thrive Market

Show Notes

04:53 Skiing memories shape who I am now.

09:10 Skiing, eighties shorts, parents in Colorado.

09:43 Woman keeps old fleece shorts for warmth.

15:27 Supplier flexibility allowed working with local and overseas.

17:18 Family and friends supported our business launch.

21:47 Learning new things, like dealing with customs.

25:20 Thrilled to partner with smart master's student.

27:44 Using local eco-friendly company for packaging materials.

29:27 Customs issue with sourcing animal products.

32:43 Learning the high cost of building a business.

37:25 Developing product line with local designers, prototypes.

41:18 Exciting event at Arapahoe Basin with free riders.

44:16 More women supporting each other in sports.

46:05 Advice: be prepared and buckle up.

46:45 Favorite Piece of Outdoor Gear: Tire Repair Kit with Bacon and Noss Tire Sealant

Favorite Book: Let My People Go Surfing, by Yvon Chouinard; Losing and Finding My Virginity by Richard Branson

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Learn More

You can follow up with Kelly and Buttinski on Instagram and their website Buttnski.com

Next Steps

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Keywords

#small business, #retail partnerships, #local brand, #online sales, #brand awareness, #bootstrapping, ski resorts, #women's products, #winter sports, #summer activities, #outdoor industry, #sustainable materials, #local manufacturers, #eco-friendly

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.