Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future

Pharma Launch Secrets

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In this episode, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.

They cover:

• The Cost of a sales rep visit in the US is $300-$400 - what is the digital equivalent of one rep visit?
• What is the product adoption journey of HCPs nowadays and how can pharma companies respect it and achieve successful launches?
• What tools in the omnichannel toolbox does pharma have nowadays, and how should they plan to use them before launch?
• How to adjust sales rep planning in the digital-first launches? What is “Territory Warming”?

Subscribe here:

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And connect with the host and guest here:

• Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
• Evermed: https://evermedtv.com
• Peter Marchesini: https://www.linkedin.com/in/petermarchesini
• Indegene: https://www.indegene.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

• Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster with Naomi Fried, CEO, and Founder of PharmStars.
• Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future with Peter Marchesini, Senior Vice President at Indegene.
• Omnichannel and Medical Affairs: What’s the Future? with Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.

Pharma Launch Secrets is handcrafted by our friends over at fame.so