How to Use AI to Enhance Your Media Strategy with Michelle Songy of Press Hook

Pitchin' and Sippin' with Lexie Smith

Michelle Songy is a serial tech entrepreneur and founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists, and journalists. Recognized as a changemaker in the PR industry, Michelle recently earned her spot on PRWeek’s Dashboard 25, a list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies.

In this episode, Lexie and Michelle Michelle dive into Press Hook’s inception and growth over the years. They explore its evolution in the ever-changing landscape of journalism and media, particularly in relation to AI and media strategy. Michelle highlights how leveraging AI can enhance your media strategy.

Here’s What You’ll Learn:

• Michelle Songy’s background in media and journalism
• The inception of Press Hook
• Advantages of using Press Hook for your business
• How to effectively use the Press Hook platform for your PR strategy
• Tactics to enhance your media strategy
• Tips on navigating the world of AI in relation to media and PR
• And More!

Discount Code for Press Hook: pitchin50

Listener Links:

• Social Media and Website Links:
• https://www.linkedin.com/in/michellesongy/
• https://www.linkedin.com/company/presshook/
• https://www.instagram.com/thepresshook/
• https://www.presshook.com
• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Instagram: @theprbar_inc