Speaking to Diverse Markets Authentically with Juan Alanis of Big Oak Tree Media

PR 360

Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7.

Key Takeaways:

- How to market to diverse audiences

- How to create successful social media posts

- The benefits of having diverse team members

Episode Timeline:

1:30 What's it like being the middle child of 7?

3:30 The importance of listening to clients

6:15 What do marketers get wrong when speaking to diverse audiences?

8:30 Speaking to diverse audiences authentically

10:00 Connecting to audiences through baseball

12:30 How diverse team members can help you deliver an authentic message

15:00 The 15-year-old test

17:30 What makes a great social media post

20:00 What has Juan learned as a podcast host and producer

This episode’s guest:

· Juan Alanis

· Big Oak Tree Media

· "In the Business" podcast

· "Latina Leadership" podcast

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