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The Interpersonal Approach to Crisis PR with Kate Gardiner
Manage episode 423177545 series 3237790
Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.
Key Takeaways:
- Interpersonal help in a crisis
- The mental health effects of a crisis
- Helping people involved in a local crisis
Episode Timeline:
1:30 Kate's horse, Copenhagen
3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event
5:00 The holistic approach to dealing with a crisis
6:15 Local adventures can be the most impactful
9:00 Kate's job would make a great TV show
11:15 The mental health ramifications of a crisis
13:55 Kate's work in the #MeToo movement
15:00 Financial victimization of sexual assault victims
17:30 How clients react to hiring Grey Horse
21:30 Standing up for women and their rights
23:30 How Kate transitioned from journalism to PR
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
247 episode
Manage episode 423177545 series 3237790
Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis.
Key Takeaways:
- Interpersonal help in a crisis
- The mental health effects of a crisis
- Helping people involved in a local crisis
Episode Timeline:
1:30 Kate's horse, Copenhagen
3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event
5:00 The holistic approach to dealing with a crisis
6:15 Local adventures can be the most impactful
9:00 Kate's job would make a great TV show
11:15 The mental health ramifications of a crisis
13:55 Kate's work in the #MeToo movement
15:00 Financial victimization of sexual assault victims
17:30 How clients react to hiring Grey Horse
21:30 Standing up for women and their rights
23:30 How Kate transitioned from journalism to PR
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
247 episode
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