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Konten disediakan oleh Jan Richardson and Global Results Communications. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jan Richardson and Global Results Communications atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Unconventional Affiliate Marketing with Brad Bennett

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Konten disediakan oleh Jan Richardson and Global Results Communications. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jan Richardson and Global Results Communications atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.


Key Takeaways:

- The Six Ps of PR

- How Brad built his agency without a traditional background in PR

- The secrets to successful affiliate marketing


Episode Timeline:

2:20 The 2009 blog boom

4:30 Brad built the website he wanted to see

6:30 Well Spent could never happen in 2024

7:30 Is the counter-culture dead?

9:55 Harnessing the power of blog rolls

11:45 How COVID grew the affiliate market

13:30 How bigger publications warned up to affiliate posts

16:20 Building a brand people want to be part of

20:30 What Brad had to learn about the PR world

23:30 Where other agencies get it wrong

25:20 Brad's Six Ps of PR

27:20 The product that shocked Brad


This episode’s guest:


• Brad Bennett

BDBCreative on LinkedIn

BDBCreative on Instagram


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episode

Artwork
iconBagikan
 
Manage episode 430572461 series 3237790
Konten disediakan oleh Jan Richardson and Global Results Communications. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jan Richardson and Global Results Communications atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Brad Bennett founded BDBCreative, a boutique performance PR agency that drives direct sales for apparel and lifestyle brands through tier-one press placements. Brad is also the creator of Well Spent, a now-defunct blog that, for over 8 years, highlighted sustainable fashion. Here, he discusses how he turned a menswear blog into a successful affiliate marketing PR agency.


Key Takeaways:

- The Six Ps of PR

- How Brad built his agency without a traditional background in PR

- The secrets to successful affiliate marketing


Episode Timeline:

2:20 The 2009 blog boom

4:30 Brad built the website he wanted to see

6:30 Well Spent could never happen in 2024

7:30 Is the counter-culture dead?

9:55 Harnessing the power of blog rolls

11:45 How COVID grew the affiliate market

13:30 How bigger publications warned up to affiliate posts

16:20 Building a brand people want to be part of

20:30 What Brad had to learn about the PR world

23:30 Where other agencies get it wrong

25:20 Brad's Six Ps of PR

27:20 The product that shocked Brad


This episode’s guest:


• Brad Bennett

BDBCreative on LinkedIn

BDBCreative on Instagram


Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!


• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

247 episode

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