Artwork

Konten disediakan oleh Alex Greenwood. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Greenwood atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

Play to Win, Not Just to Survive

10:00
 
Bagikan
 

Manage episode 446927129 series 3237566
Konten disediakan oleh Alex Greenwood. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Greenwood atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, we tackle a pressing issue in the world of public relations: the pitfalls of a "play not to lose" mentality in crisis communications. While it may feel safer to adopt a defensive stance during crises, this approach can lead to eroded trust and damaged reputations.

Join us as we explore the importance of playing to win, discussing how brands can recalibrate their crisis management strategies. Learn how to take decisive, transparent actions that not only address issues head-on but also reinforce brand integrity and resilience.

Key Discussion Points:

  • The dangers of a defensive crisis management approach.
  • How to shift your mindset from survival to proactive engagement.
  • Strategies for controlling the narrative and building trust during a crisis.
  • The role of transparency and empathy in crisis communications.
  • Case studies highlighting brands that successfully played to win.

Why You Should Listen: Whether you're a PR professional or a business leader, understanding how to navigate crises effectively is crucial. This episode will equip you with the insights and strategies needed to emerge from challenging situations stronger and more respected.

Join the Conversation: We want to hear your thoughts! Click here to share your experiences with crisis communications and the strategies that have worked for you.

Get more great content on the website at PRAfterHours.com.

Read Alex 's work ⁠⁠on LinkedIn and Substack.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!

Pitch yourself or client as a guest ⁠⁠⁠⁠here⁠⁠⁠⁠.

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

  continue reading

290 episode

Artwork
iconBagikan
 
Manage episode 446927129 series 3237566
Konten disediakan oleh Alex Greenwood. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Alex Greenwood atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, we tackle a pressing issue in the world of public relations: the pitfalls of a "play not to lose" mentality in crisis communications. While it may feel safer to adopt a defensive stance during crises, this approach can lead to eroded trust and damaged reputations.

Join us as we explore the importance of playing to win, discussing how brands can recalibrate their crisis management strategies. Learn how to take decisive, transparent actions that not only address issues head-on but also reinforce brand integrity and resilience.

Key Discussion Points:

  • The dangers of a defensive crisis management approach.
  • How to shift your mindset from survival to proactive engagement.
  • Strategies for controlling the narrative and building trust during a crisis.
  • The role of transparency and empathy in crisis communications.
  • Case studies highlighting brands that successfully played to win.

Why You Should Listen: Whether you're a PR professional or a business leader, understanding how to navigate crises effectively is crucial. This episode will equip you with the insights and strategies needed to emerge from challenging situations stronger and more respected.

Join the Conversation: We want to hear your thoughts! Click here to share your experiences with crisis communications and the strategies that have worked for you.

Get more great content on the website at PRAfterHours.com.

Read Alex 's work ⁠⁠on LinkedIn and Substack.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!

Pitch yourself or client as a guest ⁠⁠⁠⁠here⁠⁠⁠⁠.

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod

This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.

  continue reading

290 episode

Alle episoder

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat