Jamie Margolin on Leading Youth to Power: PR and Activism in Zero Hour

PR Future, the USC Center for Public Relations Podcast

Konten disediakan oleh USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh USC Annenberg Center for Public Relations, Fred Cook, and University of Southern California atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

4+ y ago 19:25

MP3•Beranda episode

At age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.

This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.

Featuring: Jamie Margolin (@Jamie_Margolin), Founder of Zero Hour (@ThisIsZeroHour)

Host: Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

A production of the USC Annenberg Center for Public Relations at the University of Southern California.

35 episode

#Higher Education #Business #Marketing #USC Annenberg Center for Public Relations #Fred Cooke #Golin #Social Media #Annenberg #Center For Pr #Public Relations #Activism #Southern California #Podcasting Education #USC Annenberg #USC #PR Future