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Encoded - Transmedia as Storytelling and Marketing
Manage episode 174040164 series 1320235
Konten disediakan oleh Producers Guild of America Kevyn Fairchild and Producers Guild of America. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Producers Guild of America Kevyn Fairchild and Producers Guild of America atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Transmedia isn't just about marketing an existing property, it's also about telling stories in ways that engage audiences that aren't possible in the traditional broadcast model.
In this episode of Produced By, Campfire's Vice President of Creative, Mike Monello; Creative Director, Nick Braccia; and Creative Technologist, Mark Harris drop by to discuss the production and technology behind Campfire's multi-CLIO award winning project Possession Begins.
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