Lead Generation: Winning Over Expired Listings: A Negotiation-Based Approach

Real Estate Scripts Podcast

In this scenario, you are calling a homeowner whose listing with a previous agent has expired, and they’re feeling frustrated that their home didn’t sell. They’re looking for a new agent who can help them achieve their goals.
Requirements

• Cold call expired listings.
• Research property and motivations.
• Show empathy, negotiate, build rapport.
• Demonstrate marketing expertise.

The intention is to get the homeowner to list their home with you while creating a win-win situation where the homeowner feels heard and understood.

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This content is for educational purposes only and does not make any guarantees. We suggest you seek the help and/or advice of your broker, coach, mentor, office manager, attorney, and/or financial advisor. Brought to you by Darren Tunstall, a licensed real estate agent, DRE #01853445. This podcast operates independently of Darren's affiliation with Keller Williams Realty and any REALTOR® associations. The intention is to provide you with valuable information, insights, an...

Chapter

1. Real Estate Scripts Podcast (00:00:07)

2. Real Estate Agent Client Appointment Setting (00:12:38)

3. Effective Real Estate Cold Calling Tips (00:21:34)