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Unforgettable Marketing Campaigns that Drive Results
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Today we discuss how to run great marketing campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you.
Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct types of Chief Marketing Officers and how they each contribute to successful marketing strategies. By examining KPIs and real-world examples, such as leveraging Google Ads for brick-and-mortar traffic, we highlight the importance of tracking analytics and understanding customer acquisition costs.
We wrap up with a few high impact tips on how to take your campaigns to the next level.
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Chapter
1. Keys to Running Successful Marketing Campaigns (00:00:00)
2. Analyzing KPIs and Hiring CMOs (00:08:28)
161 episode
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