Split-testing SaaS Pricing with Ben Orenstein

Run With It

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Nuggets:

• If you have a regular job, your employer might love you starting a business that serves the company
• Build credibility on the internet with people you might like to serve before you’ll need it

Action Steps:

1. Build trust on the internet by creating helpful, intermediate to advanced content for SaaS business owners.
2. Build list of $1M+ revenue businesses
3. Contact owners offering to split-test their pricing pages
4. Once it’s clear your strategy adds to the bottom line, start charging a percentage, perhaps 10-50%
5. This is a service that might make itself obsolete to a given client within a year, so build a pipeline of other clients or offer other services after getting a foot in the door.

Follow through on these action steps and email us your results at [e-mail]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

• Tuple
• thoughtbot
• Art of Product Podcast

Ben Orenstein co-founded Tuple, a multimillion dollar company that allows coders to work simultaneously on a project remotely.

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