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Create a Cult-Like Community (No Matter What you Sell)
Manage episode 418663360 series 2738147
Konten disediakan oleh Macy McNeely & Kathryn Shubert, Macy McNeely, and Kathryn Shubert. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Macy McNeely & Kathryn Shubert, Macy McNeely, and Kathryn Shubert atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Think about it - the products your customers need, actions they need to take aren't always the product or action they WANT to take. In today's episode, Macy unpacks the difference in selling what people want vs. selling what people need.
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