))
Pepsi's Youth Movement: The Campaign that Reshaped the Cola Wars
Manage episode 443846734 series 3604303
Konten disediakan oleh TopHealth Media. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh TopHealth Media atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of Selling Cures, we'll take you on a journey back to the 1950s as we explore Pepsi Cola's groundbreaking "Cola of the Youth" campaign.
Learn how Pepsi, in a bold move to differentiate itself from the dominant Coca Cola, targeted America's burgeoning youth culture. By aligning their brand with themes of fun, energy, and rebellion, Pepsi not only closed the gap with their biggest competitor but also laid the foundation for modern lifestyle marketing.
Join us as we dive into the cultural revolution that reshaped the cola wars and forever changed the way brands connect with younger audiences. Stay tuned!
Fun Fact: One of Pepsi's most famous slogans from this era was "Be Sociable, Have a Pepsi," which positioned the drink as the go-to choice for social gatherings and fun.
Timestamps:
00:00 Pepsi targeted youth with vibrant, trendy ads.
05:49 Pepsi's lifestyle marketing pioneered modern brand strategy.
TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!
TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/
12 episode
Bagikan
