354: Why Every Course Creator Should Start A Podcast

Selling the Couch

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!

You’ll Learn:

• Why starting a podcast has been one of the most rewarding personal and professional endeavors of my life
• Why podcasts are the perfect way to produce authentic, evergreen content and establish trust
• How a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing content
• How podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email list
• How the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistently
• How the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast

Resources:

Interested in becoming part of our affiliate program? Learn more at

https://sellingthecouch.com/jointhehealthcasters

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

Thrizer

Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients! First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator. Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible. Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill Uploads feature if you'd like to instead offer your clients a resource to manage their own superbills. They manage all claims end-to-end so you or your clients don't need to deal with any of the insurance stress. Please visit the Thrizer link below and enter the promo code “STC” and receive waived fees for your first $2500 in charges.

Learn More About Thrizer

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.