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183: Creating Impact In Marketing: Empathy-Led Strategies with Angela Capales
Manage episode 417347583 series 2828849
Konten disediakan oleh Jessica Frigon and PROJECT LOVE. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jessica Frigon and PROJECT LOVE atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In today's episode, we're thrilled to host Angela Capeles, a visionary leader and founder of Capeles Agency. With her extensive background in marketing and PR, Angela shares her profound insights into building a brand that resonates deeply through understanding and connecting with people’s experiences. As a marketing strategist and empathetic leader, Angela explains how prioritizing empathy not only enhances brand loyalty but also drives meaningful engagement.
Angela discusses her transition from a directive to a more inclusive leadership style, the power of community building, and how personal brand authenticity plays a crucial role in business growth. She shares her own CEO journey, the challenges she overcame, and the strategies that helped her build a successful, woman-owned creative agency.
We also dive into the role of technology in marketing, the significance of personal branding, and how Angela incorporates feedback and flexibility to foster a culture of innovation within her team. Emphasizing the importance of self-care, Angela reveals her personal practices to relieve stress and maintain productivity as a business owner.
This episode is a must-listen for aspiring CEOs and marketing professionals seeking to lead with love, empathy, and confidence. Tune in to gain valuable insights on transforming challenges into stepping stones and making every business interaction human-centric.
WHAT'S COVERED IN THIS EPISODE
13:36 Key to business growth: active listening, mindset shift.
19:05 Using equity work and therapy experience to foster communication, innovation, and diversity.
22:52 Meditation has enhanced business decision-making processes.
25:32 Fostering empathy in branding and marketing.
27:53 Leverage media, connect, authentic, transparent marketing tactics.
32:14 Personal brand humanizes and connects with audience.
CONNECT WITH OUR GUEST
Agency Website: https://capelesagency.com
Personal Website: https://angelacapeless.com
Instagram: https://www.instagram.com/capelesagency
LinkedIn: https://www.linkedin.com/company/capeles-agency
YOUR RESOURCES
Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services
CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit
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