115: Building an Audience in 90 Days and Selling out on Her First Launch with The AwayDay Box

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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When you’re just getting started on your subscription box journey, it can be hard to imagine yourself successfully managing a thriving subscription. That’s when you need to seek inspiration from someone just a few steps ahead of you. Kathy Strahs from The Awayday Box is just that person.

Kathy was inspired to provide moms like her - burnt out and depleted from all the past few years have thrown at them - with a truly special, self-care experience. She had no subscription box experience and no audience. What she did have was passion, determination, and - thanks to Launch Your Box - a roadmap to follow to get her where she wanted to be.

Kathy dug into the training inside Launch Your Box and implemented what she learned. And when she ran into something that threatened to stop her progress - hello, tech - she got the help she needed and kept moving forward.

After 90 days of building her audience and getting all the things ready behind the scenes, Kathy was ready to launch. She sold out on day one of her launch with 46 subscribers - an amazing result considering she truly started from scratch!

Kathy didn’t have subscription box experience, but like all of us, she had a lot of other work and life experience. And as she started working toward launching her subscription box, she found out just how valuable all of that experience was. Kathy had:

Retail experience - high school job at a Hallmark store.
Business knowledge and experience - MBA from Stanford.
Marketing - work in affiliate and partnership marketing.
Social media and content creation - experience as a blogger and early adopter of social media platforms.
Publishing - author of four cookbooks.

Kathy drew from all of her work and life experiences to bring her subscription box to her subscribers. From a part-time high school job to business school to publishing cookbooks - it all applied. And Kathy is her own ideal customer - so everything about her life applied!

What experiences do you have that you can bring to your subscription box business? Past jobs, educational experiences, life experiences… look for what you’ve learned that you can bring to your subscription box business. And get ready to be surprised by how much you already know!

Join me for this episode as Kathy takes us through her journey from absolute subscription box newbie to selling out on day one of her launch!

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172 episode