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B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing
Manage episode 449281262 series 3559974
Konten disediakan oleh Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jonathan Taylor & Sean McCool, Jonathan Taylor, and Sean McCool atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
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