Shinerunner Ep14 | Chain Merchandising Shinerunner Craft Marketing podcast

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Food Business Arts Podcasting Education Brewing Network

Konten disediakan oleh The Brewing Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Brewing Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Shinerunner Craft Marketing « »
Shinerunner Ep14 | Chain Merchandising

5y ago 27:36

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MP3•Beranda episode

Konten disediakan oleh The Brewing Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Brewing Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to gain incremental shelf space for California craft brewers in the US’s largest supermarket chain. Relationship building is highlighted in this session as Mark reveals how Division Manager and Store Manager rapport can help brands gain much needed real estate. To prove his point, he shares his own experience where he used a “Gordon Gekko” strategy to “bust the hops” of one of the toughest Division Managers he’d ever met. Listen how Mark uses April the First as a strategic gamble for his employer and supplier brands. A must listen to find out if this risk worked or failed miserably. He ends the session with common sense recommendations for supermarket behavior and how to watch for ways to get more real estate.

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episode

#Food #Business #Arts #Podcasting Education #Brewing Network

Artwork

Shinerunner Ep14 | Chain Merchandising

Shinerunner Craft Marketing

published 5y ago

Bagikan

MP3•Beranda episode

Konten disediakan oleh The Brewing Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Brewing Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

Episode 14 follows on our last episode with more of Mark’s personal supermarket experiences. In this session he explains his, “Drink California” campaign designed to gain incremental shelf space for California craft brewers in the US’s largest supermarket chain. Relationship building is highlighted in this session as Mark reveals how Division Manager and Store Manager rapport can help brands gain much needed real estate. To prove his point, he shares his own experience where he used a “Gordon Gekko” strategy to “bust the hops” of one of the toughest Division Managers he’d ever met. Listen how Mark uses April the First as a strategic gamble for his employer and supplier brands. A must listen to find out if this risk worked or failed miserably. He ends the session with common sense recommendations for supermarket behavior and how to watch for ways to get more real estate.

Learn more about your ad choices. Visit megaphone.fm/adchoices

… continue reading

27 episode

#Food #Business #Arts #Podcasting Education #Brewing Network

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