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"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy

 
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Manage episode 368036774 series 2507660
Konten disediakan oleh Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

  continue reading

147 episode

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iconBagikan
 
Manage episode 368036774 series 2507660
Konten disediakan oleh Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

  continue reading

147 episode

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