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"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy
Manage episode 368036774 series 2507660
![can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy](https://support.doctorpodcasting.com/media/k2/items/cache/66bbf2426e5111ec1c723be678a9d009_S.jpg)
Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.
147 episode
"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Manage episode 368036774 series 2507660
![can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy](https://support.doctorpodcasting.com/media/k2/items/cache/66bbf2426e5111ec1c723be678a9d009_S.jpg)
Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.
147 episode
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