A Toast to Innovation in the Non-Alcoholic Beer Industry with Sam Ray (We Can Be Friends)

Sober Boozers Club

Discover the unexpected joys of alcohol-free beer as I, Ben, sit down with Sam Ray, the mastermind behind New Kids on the Block, We Can Be Friends, and uncover the vibrant world of non-alcoholic brews. Sam's dedication and inventive approach have led to creations that rival their alcoholic counterparts in complexity and taste, challenging the very notion of what a non-alcoholic beer can be. From discussing the economic implications of crafting these beverages to the cultural shifts in perception, this episode promises to enlighten both the beer connoisseur and the curious listener.
Sam and I navigate the intricacies of the alcohol-free beer landscape, addressing the vital role these drinks play for those who avoid alcohol for health or personal reasons. We delve into the legislative and societal hurdles these beverages face and the innovative strides being made to offer a wider selection in pubs and supermarkets. Our chat reveals the industry's passionate response to an evolving demand, emphasizing the variety and accessibility that are reshaping the sober community's options.
Wrapping up our discussion, the spotlight turns to the camaraderie and mutual respect within the craft beer industry. We highlight how competition breeds creativity and the way brands like Attic Brew Co tip their hats to their peers. The conversation takes a turn to the personal as we share our love for the craft, the humor found in an alcohol-lover discussing non-alcoholic options, and the collective anticipation for what's brewing on the horizon. So, whether you're toasting to the future or simply savoring the conversation, join us for a refreshing look at alcohol-free beer that's rich with passion and ripe with innovation. Cheers to that!
To find out more about We Can Be Friends head on over to their website. Since recording this episode they have already released a new beer alongside a collaboration brew with Track, I won't tell you it was because of our conversation in this episode, but I also won't say otherwise. You can find We Can Be Friends at: https://wecanbefriends.co.uk/

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