Lessons from Closing a Successful Gym and Embracing Authenticity

Start and Scale, with Chase Tolleson (Primal Man Podcast)

Join us as Joel Cochran takes the reins to interview our usual host, Chase Tolleson.
The journey of entrepreneurship is rarely a straight path. Chase opens up about the bittersweet decision to close a profitable brick-and-mortar gym after nearly eight rewarding years. Learn about the critical lessons he learned about building and trusting a team, managing leadership transitions, and dealing with personal struggles that influenced business decisions. We wrap up with actionable marketing strategies for coaches, focusing on transforming strangers into loyal customers by addressing their real problems. Joel and Chase also celebrate the power of authenticity in podcasting and promise even more meaningful conversations ahead. Don't miss this thought-provoking episode filled with insights, personal stories, and practical advice for aspiring entrepreneurs and coaches.
Ever wondered if what we desire truly desires us back? Listen as Chase shares a fascinating story about his brother’s best man speech that seemed to predict the future, illustrating the unpredictable ways our intentions can manifest. We also tackle the real-world challenges faced by new coaches entering the online space, emphasizing the crucial role of practical experience and business fundamentals. Chase provides valuable insights into teaching what you know, navigating marketing, sales, and customer relationships, and avoiding the pitfalls of becoming overly attached to specific goals.
You'll also discover how the concept "False Evidence Appearing Real" has influenced Chase's perspective on fear and decision-making throughout his life.

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Chapter

1. Lessons from Closing a Successful Gym and Embracing Authenticity (00:00:00)

2. Exploring Fear and Personal Growth (00:00:09)

3. Navigating Entrepreneurial Growth and Coaching (00:12:47)

4. Letting Go (00:21:26)

5. Marketing Strategies for Coaches (00:37:25)

6. Authentic Appreciation in Podcasting (00:44:11)