Consumer-First Marketing Strategies with Kathy Guzmán Galloway of Clarity Wizard

StrategyCast

In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience.
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==Let's Break It Down==

• 08:50 Market and brand early for lasting success.
• 05:03 Differentiation drives change, unique offering, relevant presentation.
• 07:47 End user understanding technology through clear communication.
• 11:34 Different age, similar outlook, perfect market fit.
• 15:08 Understanding consumer behavior and adding value.
• 18:10 Becoming a loyal consumer in certain categories.
• 21:23 Understanding pet owner perspectives for branding strategies.
• 23:46 Let's talk about your experiences and insights.
• 26:57 Positioning strategy depends on consumer and industry.
• 32:27 Immersive experiences reveal valuable consumer insights.
• 33:24 Consumer assessment, competitor categorization, data leverage.
• 37:52 Conversation with computer, processing info faster, digital marketing.
• 41:28 Plan to validate consumer adoption of generative AI.

==Where You Can Find Us==

1. Website: https://strategycast.com/
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